Day 1: London
At the airport, a private coach will meet you for transfer to your hotel. Next, head to the program headquarters for an orientation session on health, safety, public transportation information & helpful travel tips for your stay. Following orientation, a coach will be waiting to take you on a tour of London. Be sure to pack a camera; there will be plenty of photo ops. This evening, relax & rest up for the next day.

Day 2: London
Today will be full of hospitality industry visits. After breakfast, your first stop will be at one of London’s major hotels for a property tour and a meeting with the management team. Then, meet with restaurateurs to learn more about industry trends, including the use of social media, pop up restaurants & sustainability. After lunch, you'll visit a digital marketing firm to hear more about the critical role of digital media & marketing in the hospitality & travel sectors. You'll even learn about some specific strategies for businesses of different sizes.

Day 3: London
Kick off the day with an early trip to Tower of London to catch the opening ceremony. This is a special event only available to select groups with access to the Tower. After you & your military escort march to open the Tower, take some time to snap some pictures before attending the Ceremony of the Keys (no photos allowed at this ceremony). As one of London’s top tourist attractions, hear from one of the Tower’s Sales & Marketing about its operations & its role in the tourist industry. After the lecture, your group may choose to supplement your Tower adventure with a Beefeater tour, where you’ll learn more about the Tower’s history, torture & its many secrets. After free time for lunch, continue to one of the area restaurants to meet with a range of team members, from kitchen staff to front house & management. Enjoy a free evening.

Day 4: London
As one of the world’s most diverse cities, London offers a wide range of options for shopping, eating & cooking. Today’s foodie walking tour will introduce you to one of London’s many neighborhoods with a unique history & dining scene. Options include: Brick Lane & Whitechapel, Chinatown (Asian), Edgware Road (Middle Eastern), Spitalfields, the City (markets). Then you'll meet with another London restaurant team. This will allow you to compare & contrast restaurant experiences within the London marketplace. This time, you'll stay for a meal at the restaurant as you chat with staff. In the evening, take in some culture at one of the West End’s many theatres.

Day 5: London
This morning, meet with some representatives from a local food market, a critical component of London’s hospitality industry. Marketplaces have been booming in London to meet a growing demand for local, fresh produce. Begin your appointment with a tour of the market & learn about its development, as well as general strategies for vendors, distribution & social media marketing. Take some time after the lecture to peruse the market before heading back to program headquarters for an afternoon meeting with a senior member of the British Tourism organization. Learn about how the association is run, its partnership with the government & why hospitality marketing is such an important part of Britain’s tourism economy.

Day 6: London
With young travelers looking for budget travel options, budget hotels & hostels are becoming an important part of the hospitality industry. As such, today will focus on better understanding cost-conscious traveling options, beginning with a meeting at the London Hostel group. Then, sit in on a presentation from the Youth Hosteling Association of England and Wales, a well-known charity created to be a sustainable steward of the countryside. Enjoy an evening at your leisure.

Day 7: London
This morning you will be taken to the airport by private coach for your return flight home.